Apple's "Surprise and Shine" event is done — iPhone Duo, 18 Pro, and iOS 27 today

Apple held its September event on the 9th, and the big story is the iPhone Duo — Apple's first foldable, book-style with a ~5.5" outer display and a 7.8" inner display when unfolded. Also announced: iPhone 18 Pro/Pro Max (A20 Pro chip, 2nm), Apple Watch Series 12 and Ultra 4, and AirPods 5. No iPhone 18 this cycle — Apple's pushing that to spring 2027.

iOS 27 is rolling out today (Sep 14) for compatible devices.

What stands out to you about Apple's ecosystem advantage here — and what should competitors take away from this launch? Curious to hear what this community thinks.